KOI

WHY
Because life is busy and we all could use comfort, fashion and functionality in daily essentials such as our clothes.
Because everyone wants to live a more healthy lifestyle because everyone wants to be happy and confident.
Because we can all use a little more Zen in our lives.
HOW
By designing functional apparel that can take you from work to the gym, making it that much easier to live a more healthy and happy lifestyle.
WHAT:
Styles developed using soft fabrics and flattering silhouettes giving you the confidence when wearing KOI apparel. Garments designed for everyday life with you in mind. Men’s, ladies’ and youth apparel and accessories coming soon. KOI has started with the most popular tee, the Triblend! From sizes XS to 4XL, we have a size for everybody. Stay tuned to see all the amazing products to come.
DYK:
The KOI symbolize several lessons and even trials individuals often encounter in life. The KOI fish has a powerful and energetic life force, demonstrated by its ability to swim against currents and even travel upstream. Some of the characteristics associated with the KOI include:

• GOOD FORTUNE
• SUCCESS
• PROSPERITY
• LONGEVITY
• COURAGE
• AMBITION
• PERSEVERANCE

 

Download the KOI branding guide here >